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How to Use SEO Stats to Boost Conversions



seo marketing strategy 2018

Although you may have heard it said that answering user queries is key to improving conversions, how does it translate into practice? SEO stats show that websites that answer users' questions and give them easy access are more likely than others to convert them. Users of mobile devices prefer a website that answers questions quickly, so it's imperative to offer an easy way to get what they're looking for. You don't just have to be good at writing content. Websites that load in under five seconds are a clear winner.

Google's most popular way for users to interact with the company is via mobile search

Google SEO stats are used by mobile users in three different ways. The first is that more than half (50%) of smartphone users have found new products or businesses through mobile search. Second, mobile-friendly websites are more likely than not to get new visitors. Finally, 53% of smartphone users conduct local searches from their home, compared with 76% of laptop and desktop users. These numbers make mobile SEO stats particularly valuable for local businesses.

Content strategy plays a key role in SEO


google analytics search engine optimization

To boost organic rankings, SEO strategies often include a strong content strategy. While Google evaluates other factors that may not be directly related to content, it cannot give a high ranking if your site doesn't contain quality content. A well-designed content strategy can improve your website's ranking in search engines and help to attract more visitors. It also helps you generate leads and converts. Here are some important tips to implement a content strategy to boost your SEO.

Link building is a big problem


The importance of link building is evident from these stats. Although only a tiny percentage of websites will make Google's first page, these sites are the most important. Websites on page second will have a lesser chance of receiving organic clicks, but have the potential for more impressions. However, 56% percent of businesses devote less than 25% of their marketing budgets to link-building.

Google's page one search results are more likely to include video content.

It's not surprising that Google's search results now include video results more often. A recent blog post by Forrester analyst Nate Elliot compared the results of organic search queries with video results. Google indexes videos 50 times more often than text content. But what is behind this apparent trend in search engine optimization? It's not as easy as Google's algorithm.

Featured snippets have a higher trust rating


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Featuring snippets are becoming more trustworthy in SEO stats as Google continues to test various content strategies to ensure users get the best possible search experience. These snippets make up 28.2% of clicks. This gives them a distinct competitive advantage. But are they better than organic listings? Here are some reasons featured snippets are better than organic listings. Here are their advantages and disadvantages.




FAQ

What is On Page SEO?

On-page SEO refers to the actions you take within your website to help it rank higher in search engines. On-page SEO covers site architecture, page title, meta tags, image alt text and other aspects. Off-page SEO refers to activities outside your website that will improve its ranking. These include social media shares, press release, backlinks, and other activities that can improve your website's ranking.


What is the average time it takes to see results from PPC advertising?

Paid search results take longer than organic search results because there is no natural flow to them. When someone searches for something, they expect to see the most relevant results at the top of the page. Paid searches must be more persuasive to convince people they are worth the money.


How often should SEO be performed?

It doesn't matter how well you keep your links maintained. You don’t have to do regular SEO campaigns. But, if you neglect to maintain your links and rely solely upon organic traffic, you might lose out on potential clients.

Small businesses should consider monthly updates to their SEO. If you are a larger company, it may be necessary to update your SEO every quarter.


Is it worth paying extra for backlink services

Backlink services can be used to advertise companies by buying links to their site. These links can be placed by other websites in order to bring visitors to their site. These links can be bought with cash or credit cards.


How Much Does It Cost To Get Rank High in Search Results?

Costs of search engine optimization will vary depending upon the type or project. Some projects are simple and require minimal changes to existing websites, while others may involve a complete redesign. You will also be charged monthly fees for keyword research and maintenance.


Should I Hire an Agency or Do it Myself?

There are many benefits to hiring an agency to help you get started. First, agencies usually offer packages that include everything you need to start. They also provide training, so you can be sure you understand the process before you hire them. They can also handle any tasks required to rank your site higher.


Google Adwords can increase sales.

Google AdWords can be used by advertisers to promote products and services online. Users click on sponsored advertisements to visit the websites associated with them. This allows businesses to generate leads.



Statistics

  • A 62.60% organic traffic boost to that page: (backlinko.com)
  • Deleting those 10k pages is one of the main reasons that he improved his site's organic traffic by nearly 90%: (backlinko.com)
  • 93%of online experiences today begin on search engines. (marketinginsidergroup.com)
  • Sean isn't alone… Blogger James Pearson recently axed hundreds of blog posts from his site… and his organic traffic increased by 30%: (backlinko.com)
  • If two people in 10 clicks go to your site as a result, that is a 20% CTR. (semrush.com)



External Links

ahrefs.com


searchengineland.com


blog.hubspot.com


google.com




How To

What you should know about duplicate content, SEO and other topics

Duplicate content is an issue for both webmasters and search engines alike. There are two types. Internal duplicates occur when multiple pages within a site contain identical content. External duplicates occur when pages contain similar information to other URLs.

Internal duplication occurs when there are multiple pages containing similar text or images. Poor copywriting skills can lead to this type of duplication. Poor copywriting indicates that you aren't writing unique content for every page. If you do this you will create internal duplicates.

External duplication is when one page has similar information to multiple URLs. For example, if you have a product page listing all of your products and a category page listing all of those same products, you've created external duplication.

Google does not penalize websites that have duplicate content. It does, however, penalize websites who try to manipulate its algorithm in order to rank higher. Duplicate content on your website? Make sure it's not manipulative.

Link building is the most common method to manipulate Google’s algorithm. Link building is the process of creating links between your website, and other websites. These links are unnatural and may lead to Google devaluing your website.

Some ways to avoid link manipulation include:

  • Avoid low-quality backlinks that are spammy.
  • Use anchor text that is relevant to your website.
  • Create unique content to each page of the website.
  • Maintaining high-quality content.
  • Having a good domain name.

Avoid worrying about duplicate content. Instead, make sure you have unique content on each page of every website. This will ensure that you rank higher on search engine result pages.






How to Use SEO Stats to Boost Conversions