Before you submit a guest blog post, you need to be familiar with the rules for creating a successful one. Here are some tips and tricks to write great content.
Write a guest blog post
There are many ways to get your content published elsewhere. One option is to create your blog posts and pitch them to editors. Guest posting is another option to fill in content gaps at other sites. But it is important to not do this too often or you could lose your existing audience. Outreach takes effort and time, but it can also be draining. Tools like CopyPress' content syndication services can help you scale your outreach. But before you get started, you need to plan your guest post content.
Follow the guidelines of the blog owner for guest posting. Some blogs will require you to break up your post into three parts and keep it under 1,000 words. Others may ask that you include five links. While these guidelines may seem strict, they're important so that you can fit in with their needs. Also, you must follow the blog owner's tone and style. Otherwise you may come across as spammy. Don't be too strict - the more you follow the blog's style, you'll attract more readers.
Make a great post for guest bloggers
It is important to pitch a topic for guest posts that is relevant to the blog's audience. You have many tools to assist you in this area, including Oktopus, Digg and Buzzer which allow you to schedule social media posts. These tools will help you analyze the success and failure of the blog to which your guest post is being created. You can even make a personalized pitch to the blog by using data from these tools.
It's important that you ensure your guest post provides value to the reader, just as any other kind of content. Do not hesitate to include a call-to action or a giveaway. To promote a free optin or freebie, you can use your bio. After the post is published, follow up with your publisher to promote it. This will help you ensure your guest post receives maximum exposure.
Promoting guest posts via social media
Be sure to do your research on the audience before you submit your guest blog post to a site or blog. For your SEO goals, the higher the DA is the better. But if the site has a low DA, it's still worth submitting your post there. By doing this, you will get direct SEO benefit from guest posting. Don't forget about following your competitors on social media, and to sign up for their newsletters.
Social media shares are crucial for blog posts, since the more they are shared, the more valuable they are to readers and potential followers. It is beneficial for social media to guest post because it targets influencers with a large following. These influencers' followers will share your high-quality posts and see them as well. You will gain visibility and grow your brand.
Avoid these common mistakes
Avoid making your guest post too promotional. Many people think that guest blogging can be used to advertise their services. In reality, guest blogging is not an effective way to promote yourself. Instead, write on the topic. Be sure to not make it sales- or promotional-focused. Most websites will reject guest postings that are too sales-oriented and promotional.
The wrong keywords are another mistake you should avoid. You should be aware that not all website owners allow you to post links to keywords and business names. Don't try to appear an expert on the topic. Write for your audience and not for editors. Make sure to use internal linking and strategically place landing page links. You'll also want to keep your content short and sweet.
FAQ
How much does SEO cost?
SEO costs are dependent on the size of your company and industry. While smaller companies might only need to spend a few hundred dollars a month, larger companies can expect to spend thousands a month. To estimate how much SEO will cost you, use our SEO calculator.
How can I increase my Facebook traffic?
Facebook has many different ways you can increase traffic to your site. Facebook ads are one of the best ways to increase your website traffic. Facebook ads allow you to target specific audiences based upon their interests, demographics, or location. You can also set up a daily budget so you can see which posts perform the best.
SEO: Is link building still relevant?
Link building will always remain essential. But how you approach it today is different than how others did it 10 or 20 years ago. Businesses today face the greatest challenge in finding customers and selling. Search engine optimization plays a key role in this.
Nowadays, businesses need to use social media, and content marketing strategies are also very important. Google penalizes websites with too much backlinks, so link building seems less effective. This makes sense because if you're linking to many other sites, there's probably nothing original on yours worth looking at.
All these factors mean that link building isn't nearly as valuable for ranking your website as it once was.
How do you get started in SEO?
SEO can be started in many different ways. The first step in SEO is to identify keywords you'd like rank for. This is known "keyword search." Next, you need to optimize each web page for those keywords.
Optimization includes adding relevant titles, descriptions, and meta tags; creating unique page URLs; and linking to other websites. After optimization is complete you need to submit your site to search engines like Google Yahoo! and Bing.
You will also need to keep track over time of your progress to determine whether you are succeeding.
What are the basics of backlinks?
Backlinks are hyperlinks that point to a webpage through another website. Search engines use them to find a webpage in search results. Backlinks are especially helpful because they show that someone else believes your content is valuable. If you want to rank highly in search results, you'll need many quality backlinks.
What does SEO mean to small businesses?
Today's biggest challenge for small businesses is competing with larger corporations that spend millions on advertising. Search Engine Optimization (SEO), enables smaller businesses to reap the benefits of this same marketing power without spending a fortune.
Can a Content Strategy help me achieve a higher ranking?
A content strategy is how you plan to create content over time. It also includes keywords, topics, and other information about the company. This will ensure you don't write too much or not enough content.
Statistics
- : You might have read about the time that I used The Content Relaunch to boost my organic traffic by 260.7%: (backlinko.com)
- Deleting those 10k pages is one of the main reasons that he improved his site's organic traffic by nearly 90%: (backlinko.com)
- And 90%+ of these backlinks cite a specific stat from my post: (backlinko.com)
- These guides are designed and coded 100% from scratch using WordPress. (backlinko.com)
- Sean isn't alone… Blogger James Pearson recently axed hundreds of blog posts from his site… and his organic traffic increased by 30%: (backlinko.com)
External Links
How To
What you need to know regarding duplicate content and SEO
Duplicate content is an issue for both webmasters and search engines alike. There are two types of duplicate content; internal and external. If multiple pages in a site have identical content, an internal duplicate is created. External duplicates occur when a page contains identical information to another URL.
Internal duplication happens when pages have similar text and images. Poor copywriting skills are responsible for this type of duplication. Poor copywriting can mean that you haven’t created unique content for each page. If you do this you will create internal duplicates.
External duplication refers to pages that contain similar information to other URLs. You can create external duplication if you have a product category page that lists all your products and one page that lists all your other products.
Google does not penalize websites that have duplicate content. However, it does penalize sites that attempt to manipulate its algorithm to rank higher. Duplicate content on your website? Make sure it's not manipulative.
Link building is the most common method to manipulate Google’s algorithm. Link building involves creating hyperlinks between your website (and other websites). These links can make your website appear unnatural and could cause Google to lower its value.
These are just a few ways to prevent link manipulation
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Avoid low quality backlinks (those which come from spammy sources).
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Using anchor texts that are relevant to your website.
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Create unique content on each page of your website.
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Maintaining high-quality content
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A domain name that is unique and memorable.
Don't be too concerned about duplicate content. Focus on creating unique content on every page of your website. This will increase your ranking on search engine results pages.